We looked at every photo on all 138 products in the online store. This page shows how they score today, the set of photos every product should have, and how we get there.
Each product gets a grade from A to F. The grade covers how many of the right photos it has, how good and consistent they look, the size of each photo, and its description text.
45 out of 100
Every product gets the same set of photos, in the same order, shot the same way. The photographer uses it as the shot list. The examples below are our own best photos today.
Pick a product type to see its shot list, in order.
The store shows every product as a square. Other shapes get cut off.
Never smaller than 1600. Big enough for zoom and for Google Shopping.
The same light, warm background behind every main photo. No text, badges or logos on top.
Same camera height and angle on every main photo, so the grid lines up.
Not HEIC, GIF or WebP. Shopify makes the fast web versions by itself.
Name each file by product and slot. It helps Google and keeps files in order.
One short sentence per photo, under 125 characters, with the product name once. Google and screen readers use it.
Square or 4:5, 1080 pixels, MP4. Also shoot a tall 9:16 copy for Instagram and TikTok.
Save the full-size, unedited files in one shared folder, named the same way, so we can re-crop later.
Worst first. Each card shows the photos the product has today, the ones it is missing, and the one fix that helps most.
AI is good for cleanup. It should never invent what our chocolate looks like.
Puts every main photo on the same background in one batch. Shopify Magic is free and built into the store admin. Photoroom does many photos at once.
Check the edges on shiny chocolate.
Good for the 500–720 pixel glassware and dip bowl photos.
It cannot fix a blurry photo.
Can place a real product photo into a Hill Country table scene.
Never generate the chocolate itself. Keep a list of which photos used AI.
A branded "what's inside" card for every box, filled in from the product details, so they all match.
Buy the editing tool. Build the checker, because no product checks photos against our own standard. Hire a photographer for the shooting.